This summer we held the biggest event of the season – an autograph session with Fortnite player Mark "letw1k3" Danilov at the flagship MTS store.

Автограф-сессия letw1k3

We opened the registration and on the same day we had to close it, because more than 600 people wanted to meet Mark. Thus, instead of one day, guests came for a whole weekend in order to get an autograph, take a picture and chat with our player.

Each guest received a souvenir and could also take part in a bomber jacket and LG UltraGear monitor draw, or even win the opportunity to play Fortnite with Mark.

Autograph session with Mark letw1k3 Danilov

Wings of Triumph TikTok Case Study

Not all gamers know that LG UltraGear monitors are perfect for gaming. We've set ourselves an ambitious goal to share their benefits to those who don't like ads and love dynamic content.

We have launched a series of #WingsOfTriumph challenges in Tiktok from the Gambit Esports Fortnite roster. Three athletes – letw1k3, Toose and Mawakha challenged subscribers to complete tasks for three weeks in order to win prizes: an autographed jersey and LG UltraGear monitors.

The key feature was the music – Wings of Triumph manifesto, to which the participants recorded videos. We've uplifted the LG UltraGear monitor image for those who want to reach the best performance.

Делись своим хайлайтом под наш трек (в комментах👇🏼) и покажи крылья 👐с хэштегом #КрыльяТриумфа! На кону бомбер от @toosetv и монитор LG UltraGear!

We received several hundred user videos and millions of views, posted content by hashtag in the first day without additional promotion.

A series of challenges in the fastest growing social network with cool prizes from the Forntine Gambit Esports roster.

LG is one of the global leaders and technology innovator in consumer electronics, mobile communications and home appliances. In 2018 the company introduced new brand of gaming monitors UltraGear with a wide range of models that allows you to choose the right one, taking into account the individual requirements of the player.

Cases

Autograph session with Mark letw1k3 Danilov

#WingsOfTriumph TikTok Challenge